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Personal Project, Social Betting App

King of Bets

Punters already share bet codes. On WhatsApp, in the group chat, at the rank. King of Bets is what happens when you put structure and reward around something people are already doing.

Concept pitched to Hollywoodbets in 2026. The interactive prototype was built using AI, part of the pitch, and evidence of how I work.

Role
UX Lead & Product Design, Solo
Tools
Figma, Protopie, Claude AI
Year
2026
Status
Concept, Pitched to Hollywoodbets
View Prototype ↗
King of Bets App
Type
Personal Project, Pitched to Hollywoodbets
Platform
Mobile App (iOS & Android)
Scope
Product Design, UX Research, Business Model
Prototype
Live & Testable on Figma
Any
bookmaker's codes work, not locked to one platform
5%
tipster earns per copier's winnings, automated
10%
King of Bets earns, double rate for 24h crown holders
24h
daily crown reset, competition restarts every cycle
0
existing social bet platforms in SA, first mover
Why Now

Punters already share bets.
Nobody rewards it.

The Trust Problem

Tipsters post predictions on WhatsApp, Twitter, and TikTok; but the result is always the same screenshot story: only wins appear. Losses disappear. There's no way to verify when a bet was placed or whether the tipster actually made it.

The Reward Problem

Thousands of punters copy bets informally every day, in taxi ranks, family chats, and group calls. The original tipster gets nothing for their insight. The platform gets more bets. The social layer is completely invisible.

The Discovery Problem

If you want to find a reliable tipster, you're relying on reputation passed by word of mouth. There's no centralised place to see who's actually winning, how consistent they are, or which bets are trending right now.

The Motivation Problem

Even skilled punters have no reason to share publicly. Without structure, reward, or recognition, good tips stay in private chats. The ecosystem leaks value constantly, and nobody captures it.

The Breakthrough

Every bookmaker already issues
unique bet codes.

When you place a bet on any platform, Hollywoodbets, Betway, 10bet, Supabets, you receive a unique slip code tied to that exact bet at that exact moment.

That code is time-stamped and immutable. It can't be altered. It can't be faked after the result is known. A tipster cannot claim they predicted a winner if they didn't have that code before the race, the system makes retroactive claims impossible.

King of Bets uses this existing infrastructure as a universal verification layer. No custom betting system. No bookmaker agreements required at launch. The codes already exist on every platform, KoB simply gives them a social purpose.

Works with any platform's codes
Hollywoodbets
Betway
10bet
Supabets
World Sports
Sunbet
Playa
+ Any other

Punters are not locked to one bookmaker. Your KoB profile becomes your cross-platform betting identity, follow a tipster regardless of which platform they bet on.

The Mechanic

Four steps. Any platform.
Passive income.

01
Place a Bet on Any Platform

Open Betway, Hollywood, or wherever you bet. Place your bet as normal. You receive your unique slip code from that platform. KoB needs nothing else from the bookmaker at this stage.

02
Post Your Code to KoB

Enter your bet code in the King of Bets app. KoB validates the code and displays the bet details publicly on your profile, the event, the selection, the odds, visible to all your followers.

03
Others Copy Your Bet

A follower sees your bet, likes your record, and taps “Copy Bet.” KoB redirects them to the same platform where they place an identical bet on their own account. Every copy is tracked. Every use of your code earns you a ranking point.

04
You Earn on Every Win

When a copier wins using your code, you automatically earn 5% of their winnings, paid out by KoB through the affiliate payout model. Your insight earns you money even while you sleep. No chasing, no invoicing, no manual process.

The Competition Layer

Every 24 hours, a new
King of Bets is crowned.

Copy count drives the leaderboard. The more punters copy your bets, the higher you rank. The top-ranked punter at the end of each 24-hour cycle is crowned King of Bets, and the perks are real.

👑
TODAY'S LEADERBOARD
Ranked by bet copies, 24h cycle
1
👑
@TheBetKing_ZA
247 copiesthis cycle
2
@MadibaTips
189 copiesthis cycle
3
@HorseGuru_Dbn
156 copiesthis cycle
4
@SportsEdge
103 copiesthis cycle
5
@PunterPro_JHB
88 copiesthis cycle
👑 King of Bets Perks

The crowned KoB gets double the standard payout rate for their full 24-hour reign.

5%
Standard punter
payout rate
10%
King of Bets
payout rate
👑 24h Crown
KoB Sidebar Visibility

The current King's profile is pinned in the app sidebar, all active bets listed front and centre for every user who opens the app. Yesterday's KoB is also listed as a reference point. Peak visibility. Peak copy potential. Peak earnings.

The 24-hour reset is deliberate. It means every punter wakes up with a clean slate, the competition restarts, the crown is up for grabs, and engagement spikes every morning as the leaderboard resets.

The Social Flywheel

Social influencers become
betting's top earners.

Copy count drives both rankings and revenue. An influencer with a large audience already has a crowd primed to act on their recommendations, King of Bets is simply the structured, rewarded version of what they're already doing informally.

The influencer advantage
Audience = Copy Pool

A tipster with 50k followers converts a fraction to copiers; but even 1% is 500 people copying every bet. No other platform pays for that influence directly.

Public Win Rate = Accountability

Every bet posted is tracked. Win rate, ROI, and streak data are public. You can't cherry-pick wins, your full record is visible. This creates a new credibility currency that social media alone can't provide.

Passive Income Loop

Post a bet. Go to sleep. Wake up to notifications of copier wins and earnings. The 5% comes in automatically, no follow-up needed. Top tipsters can earn more from re-bets than from their own bets.

Sample earnings scenario
Your followers
10,000
Copiers per bet (5%)
500 people
Average copier stake
R100
Your rate (standard)
5%
Your rate (as KoB)
10%
Earnings on a winning bet
R2,500–R5,000

This is per bet posted. A productive tipster posting 3–4 bets a day compounds this significantly, especially while holding the KoB crown.

The App Experience

Designed for punters who
move fast.

Home + Leaderboard

Top trending bets front and centre. Live 24h leaderboard. Current KoB's active posts pinned in sidebar. One tap to copy any bet from the feed.

Punter Profiles

Public win rate, streak, ROI, follower count, and total earnings. Follow your best tipsters. Get push notifications the moment they post a new code.

Copy Bet Flow

One-tap popup, shows the bet, the platform, estimated payout, and the tipster's record. Confirm and redirect to your platform account. Zero friction, zero confusion.

King of Bets App Screens
Revenue Model

Built to be
commercially viable.

Primary Revenue
R5

Per R100 re-bet: affiliate platform pays R10 → R5 to tipster → R5 profit to KoB. Scales automatically with bet volume.

Additional Streams

Featured bet listings (sponsored), Premium tipster subscriptions, Data insights for partner platforms, Future in-app tipping

Platform Partner Value

KoB drives incremental bet volume to partner platforms. Each re-bet is a new user action on their system. Co-branded exposure to a high-intent betting audience.

Why this is compliant

✔  No bets are placed within KoB. All bets are made directly on licensed, regulated platforms. KoB is a discovery, sharing, and reward layer only, not a bookmaker.

✔  Bet codes are validated before any post goes live. Full audit trail on all re-bets. Reporting tools built in for fraud detection from day one.

Results

A concept that proves
product thinking works.

Pitched to Hollywoodbets
King of Bets was pitched directly to Hollywoodbets via the internal portal, with a working prototype, full revenue model, compliance framework, and integration roadmap.
Working Prototype
Full Figma prototype covering the complete user journey, home feed, leaderboard, add-a-bet flow, re-bet popup, punter profiles, and earnings dashboard. Live and testable.
First Mover in SA
No existing social bet-sharing platform in South Africa. KoB is designed to capture this white space as sports betting becomes increasingly social, mobile-first, and creator-driven.
Designer's Note

The bet codes already exist. The sharing already happens. KoB does not replace anything, it sits on top of what people do anyway and makes the tipster visible and paid. No bookmaker needs to change a thing for this to work.

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